Abstract
Governance Day represents a pivotal moment for Velora DAO, marking a strategic evolution from a protocol-centered identity to a community-driven DAO emphasizing participation, transparency and collective growth.
This proposal outlines how Modular Crypto will ensure Velora DAO’s presence at Governance Day is visible and strategically positioned, leveraging editorial coverage, social media amplification, in-depth reporting to connect the rebranding and governance evolution to the broader DAO ecosystem.
Through this collaboration, Velora DAO will not only participate in the event but establish thought leadership, engage communities, and create lasting narrative assets that reinforce its position as a leading voice in decentralized governance.
Motivation
Velora DAO’s rebranding is more than a visual shift, it signifies a new chapter of strategic growth and community engagement.
Governance Day provides an opportunity to:
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Showcase Velora’s thought leadership in governance experimentation.
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Strengthen its reputation as a DAO shaping innovation in the decentralized ecosystem.
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Engage with global communities and leaders, reinforcing Velora’s authentic voice and narrative.
Modular Crypto brings expertise in media, storytelling, and ecosystem engagement to translate this transformation into a compelling, widely disseminated narrative, ensuring Velora’s message resonates both locally and globally.
About Modular Crypto
Modular Crypto Modular Crypto is an independent Web3 media and community platform connecting technology, culture, and governance through strategic storytelling. Modular Crypto help DAOs, protocols, and foundations craft meaningful narratives that go beyond updates, building recognition, consistency, and community engagement.
Modular Crypto socials:
X: https://x.com/ModularCrypto
Instagram: https://www.instagram.com/modularcrypto/
Newsletter: newsletter.modularcrypto.xyz
Why Modular Crypto
More than a media outlet, Modular Crypto is a Web3-native culture and storytelling hub operating at the intersection of technology, governance, and community. We specialize in turning ecosystem milestones, such as events and launches, into narratives that connect emotionally, educate meaningfully, and resonate globally. Over the past two years, Modular Crypto has: Designed, produced, and executed over 15 events across Brazil, blending education, art, and Web3 culture. Hosted large-scale gatherings like the Modular Carnival, our flagship event with 2,000+ participants celebrating the convergence of creativity and blockchain.
Collaborated with leading ecosystems such as Scroll, Arbitrum, Celo, Optimism, Internet Computer Protocol and Octant. Participated in major international conferences including Devcon SEA, ETH Argentina, Permissionless, ETH Latam, and ETH Denver. Building bridges between Latin America’s builder communities and the global blockchain movement. Our approach is community-first, we localize global narratives, elevate authentic voices, create media experiences that drive adoption and long-term engagement. This combination of editorial quality, ecosystem-native insight, creative execution uniquely positions Modular Crypto to amplify Velora DAO’s participation at Governance Day with strategic and cultural depth.
Approach & Vision
Through this collaboration, Modular Crypto will bring Velora DAO’s story to life during Governance Day, capturing the essence of its rebranding and governance evolution. Our approach blends storytelling, design, and media strategy to ensure that Velora’s presence is not just visible, but to make Velora DAO’s presence stand out and stay with people, positioning the DAO as a fresh voice and leading force in the future of decentralized governance.
Goals & Review
Modular Crypto will manage end-to-end coverage of Governance Day, from real-time reporting to post-event storytelling, integrating media, social, and editorial outputs to highlight Velora DAO’s strategic evolution.
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Real-time coverage on X and Instagram during Governance Day (Nov 15), highlighting discussions, rebranding context, and ecosystem interactions — posts will be published in English and Portuguese.
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2 short-form videos (<60s) capturing the event atmosphere, delivered within 5 days post-event, produced in English with Portuguese subtitles.
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2 deep reports, documenting the narrative and strategic insights, both published in English and Portuguese:
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“Governance Day through the lens of Velora DAO” — 15 days post-event.
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“How the Governance Day strengthens Velora DAO’s rebrand and governance strategy” — 30 days post-event.
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Newsletter feature via Modular Crypto (6,500+ subscribers) and archival integration in Velora DAO’s Miro project.
Means
To bring this proposal to life, the following resources and coordination are required:
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PSP Budget Allocation: A total of USD 2,500, covering all creative production, event coverage, content strategy, and post-event deliverables managed by Modular Crypto.
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DAO Coordination Support: Alignment with Velora DAO’s communications team for access to brand materials, messaging guidelines, and community channels.
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Operational Collaboration: Smooth coordination between Modular Crypto and Velora’s core contributors for approval cycles, data access (when needed), and publishing support.
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Visibility Channels: Utilization of Velora DAO’s social, governance, and community platforms to distribute and amplify the produced content.
Implementation Overview:
| Phase | Description | Delivery |
|---|---|---|
| Governance Day Coverage | Live posts, stories, and on-site storytelling | Nov 15 |
| Short-form Videos | Highlights and community recap | Nov 20 |
| Editorial Report #1 | “Governance Day through the lens of Velora DAO” | Nov 30 |
| Editorial Report #2 | “How the Governance Day strengthens Velora DAO’s rebrand and governance strategy” | Dec 15 |
| Final Publication | Modular Crypto Newsletter + Velora DAO Project Miro | Mid-Dec |
This timeline ensures both immediate visibility and long-term storytelling, creating archival value and strategic impact.
Budget:
Total Requested Budget: USD 2,500, to be paid in USDC, in a single payment upon proposal approval, an address specified by the Modular Crypto team.
Includes:
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Full editorial planning and content strategy
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Real-time coverage
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Copywriting, editing, and publishing
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Video production and post-editing
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Asset design and distribution
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Final editorial review with DAO positioning alignment
Team
A multidisciplinary team from Modular Crypto will execute the project, combining strategy, design, storytelling, and growth expertise:
- Beni Bauer — Operations Leader & Governance Lead
Oversees project execution, narrative alignment, and coordination with Velora DAO.
- Uai So Serious — Newsletter Curator & Editorial Lead
Responsible for content curation and editorial direction of Modular DailyNews coverage.
- Nett0 — Research Leader
Leads research initiatives, gathering and analyzing insights to inform strategy, guide decision-making, and drive innovation across projects.
- Yloc — Designer
Leads visual identity and creative design for social and editorial materials.
- Hange — Social Media Manager and video editor
Manages real-time coverage and engagement across Modular’s digital channels.
- Bonis — Growth & Business Development Lead
Bridges partnerships, ecosystem strategy, and media distribution.
- Matheus Guelfi — Co-founder & Product specialist
Ensures overall creative direction and alignment with Modular’s brand and storytelling tone.
Risk Assessment:
Event Timing
Risk: Schedule changes during Governance Day could affect coverage timelines.
Mitigation: Modular Crypto’s team will operate with a flexible on-site plan to adapt quickly and ensure real-time delivery.
Content Alignment
Risk: Possible delays in content approval or misalignment with Velora DAO’s messaging.
Mitigation: A clear review workflow will be established, with Beni Bauer coordinating approvals to keep communication consistent and on schedule.
Strategic impact
By partnering with Modular Crypto, Velora DAO will:
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Communicate its rebranding through authentic storytelling and community resonance
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Join and shape the global conversation around DAO governance
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Gain long-term narrative assets for future communication and onboarding
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Increase awareness and trust among builders, DAOs, and governance participants
The result: a coherent, high-visibility narrative that bridges Velora’s new identity with the values of decentralized collaboration, ensuring the event is not just observed, but remembered.
Together, Modular Crypto and Velora DAO can shape not only how governance is discussed, but how it is remembered.
We look forward to co-creating this narrative at Governance Day and beyond.