PIP-63 - ParaSwap Growth Working Group Outcome - Velora Growth Framework (VGF) and Velora Growth Committee (VGC)

[SEEDGov]

We would like to add a few comments to those already made by PGov, AranaDigital and Citizen42, from which we understand that some of the questions raised were answered in those posts.

@jengajojo_daoplomats

First, could you clarify the division of responsibilities? Specifically:

1. Which tasks will be fully transitioned from the ParaSwap Foundation and Labs team to the VGC?
2. Which responsibilities will be shared between the VGC and existing teams?
3. Are there any tasks where the VGC will operate in parallel with the Foundation or Labs, potentially duplicating efforts?

These questions will be easier to answer once the Velora Growth Committee is up and running, but here’s a general idea for now: the VGC isn’t taking over specific tasks from the Foundation or Labs—instead, it’s meant to drive growth initiatives that members believe can benefit both the DAO and the protocol. Some responsibilities may naturally overlap, especially around areas like Velora adoption and ecosystem integrations, but the intention is to complement existing efforts, not duplicate them. The Foundation and Laita are expected to stay focused on their own roadmaps following the rebrand, and open communication with the VGC is already a shared priority to help everything stay aligned.

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@jengajojo_daoplomats

For the proposed permanent members of the VGC,* could you provide more details about their past performance in these areas*?

The permanent roles on the VGC are reserved for a Treasury Manager -TM- and the Governance Task Force -GTF-, not for Avantgarde or SEED as organizations. That said, Avantgarde is currently the most suitable candidate for the TM role, given its track record and experience not only in governance but also as a crypto asset manager company they are. As for the GTF seat, it’s still undecided, SEED’s proposal to take on that role is currently in snapshot voting period.
And to be clear, like the proposal said the TM is expected to act as an advisor and lead on matters related to treasury and asset management proposals. Similarly, the GTF’s role is expected to focus more on ensuring the VGC runs effectively and stays aligned with its goals.

@SEEDGov

• One of the five seats will be permanently allocated to the individual holding the Treasury Manager role, given the importance of their expertise in budgetary matters and the impact of the Committee’s work on DAO funds. This member provides ongoing analysis, evaluation, and strategic advice on treasury health.
  • Note: Initially, this seat will be held by @Avantgarde, who previously served on the PGWG and brings the required experience, skills, and a strong track record in supporting the DAO’s treasury initiatives.
• One permanent seat will be allocated to the Governance Task Force, given their role in coordinating across DAO structures and stakeholders. The GTF will act as a liaison but will not receive additional compensation for their participation on the Velora Growth Committee.
  • Note: This seat is subject to the approval of the proposal currently being discussed in the forum. If the proposal is approved, this seat will initially be held by @seedgov.

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@jengajojo_daoplomats

Instead, I propose a merit-based Request for Proposal (RFP) process to ensure the most qualified individuals or teams are chosen. Here’s a suggested approach:

1. Identify tasks that cannot be effectively handled by the existing Foundation or Labs teams, justifying the need for the VGC.
2. Develop a transparent, points-based evaluation system to assess candidates or service providers based on their skills, experience, and track record.
3. Allow the community to vote on a shortlist of qualified candidates or providers who meet these criteria, balancing merit with democratic input.

In order to make this clear, the selection process presented, as well as the proposed template, establishes that the candidates who apply must provide information about their background and/or skills, and also provides for a period of review of the applications (during which questions can even be made to the applicants), so that the community can make its decision and vote for the candidates who it feels are best prepared and qualified to take on the role. It is further clarified that current Velora/ParaSwap members, or even outsiders such as growth service providers who may be interested, can apply. It will then be up to the vote of the PSPs to select the candidates they feel are best qualified or best able to carry out the role.

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@Mehdi

Benchmarking

In the PGWG’s original mandate, you mentioned:

Benchmarking: Research and analyse what is being done in other DAOs on growth and marketing.

My key question here is:
Have there been any successful initiatives in other DAOs where similar frameworks (like growth committees) have clearly and directly contributed to protocol growth?

• Has the PGWG conducted or documented research on such examples?
• Or are we Experimenting this new Initiative ?

Would appreciate any context or examples that helped shape the proposal.

As @citizen42 said:

@citizen42

Benchmarking from Other DAOs
During our PGWG mandate, we researched how growth-focused committees operate in various DeFi ecosystems. While many are still experimenting, we’ve gleaned enough insights to believe a DAO-controlled group can fill strategic gaps when collaborating closely with core teams. @SEEDGov will be sharing more details on these references shortly to help everyone understand the rationale.

Expanding on this topic, the PGWG conducted the following research:

• MakerDAO (now Sky) and its Growth Core Unit.
• Compound with its growth experience under Alpha.Growth initiated in 2023, renewed in 2024 and in the renewal process in 2025.
• Uniswap and its recent experience in place since the end of 2024 by the same growth team responsible for Compound, with the valuable assistance of PGov and Arana.
• Threshold Network, where Citizen42 collaborates, and its experience with the Rules Committee and the Marketing, Integrations, and Treasury guilds. See these links: here, here and here as an example.
• Key Elements of an Effective DeFi Framework report.

None of these models were copied or imitated, but rather influenced the creation of this proposal adapted to the reality and needs of Velora.

In line with the above, we have not proposed to allocate a budget to the VGC in advance, but rather that if the proposal is approved and all members are involved, joint or complementary growth strategies can be established with Laita and the Foundation, and funds can only be requested when necessary according to a plan specifically developed for this purpose and subject to DAO approval.

As stated in the proposal, the VGC should maintain fluid communication with Laita and the Foundation to ensure proper alignment and not overlap but complement each other to achieve shared objectives.