Delegate Activation Program for Content Production

Research and Discussion
1

This is a crucial moment for the Velora protocol, marked by a broader rebranding process (from ParaSwap to Velora), the upcoming launch of its new VLR token, the development and rollout of new features such as the cross-chain swap, and the announcement of important new strategic partnerships.

Laita as a service providers, is making a significant effort, leading both the development and marketing of these changes, but we believe the DAO and its delegates should actively join these efforts — and have the means to do so — in order to become a key piece in the growth and success of the protocol, which should be the ultimate goal guiding all DAO activity.

In this context, in our role as part of the Governance Task Force (GTF) we present the Delegate Activation Program for Content Production. The aim is to encourage delegates to create valuable content that contributes to awareness, user education, audience growth, and overall engagement for the protocol.

This program is not only timely, given the major changes the protocol is undergoing, but also aligns with the launch of the Velora Community Mirror, recently presented by the Velora Growth Committee (VGC).

Content Scope

Examples of possible content include:

  1. Rebranding awareness content and strategies: Delegates using their presence in other communities to facilitate Velora’s onboarding and propose actionable strategies to activate the new brand.
  2. VLR token: Support the launch and promotion of VLR.
  3. Positioning research: Reports analyzing VeloraDAO’s position in the broader DeFi ecosystem, and how we can grow from here.
  4. Data positioning analysis: Summaries of Velora’s trading volume and performance, key partnerships (e.g., Morpho), and/or active features (key protocol features and newly launched functionalities).
  5. Other topics: Any other relevant topic that contributes to understanding or promoting Velora during this pivotal phase. These themes are simply illustrative examples meant to inspire contributions—any relevant angle that adds value to Velora’s ecosystem is welcome.

Content Requirements

  • Language: English
  • Format: Mirror or Medium Post
  • Extension: Around 5-minute read or 1,000 words.

Quality standards

It is extremely important that all content is high quality and factually accurate. Otherwise, it will not be eligible for publication or promotion through official channels.

For this reason, the GTF with active participation from Laita (given its role as a service provider in marketing facilitation activities), will curate all submissions. Only those meeting high standards will be considered.

Content Guidelines

To ensure quality, consistency, and impact, all content submitted must meet the following criteria:

  • Originality: All content must be original and created by the delegate submitting it and will be verified it to ensure that it has not been copied and pasted or generated by AI without significant human input.
  • Clarity and Engagement: Submissions should be easy to read, engaging, and avoid excessive technical jargon. Whenever possible, posts should include visual elements such as images, charts, or diagrams to enhance understanding and appeal.
  • High Quality: The content should reflect a strong level of insight, structure, and polish. Only high-quality submissions that demonstrate thoughtful analysis or storytelling will be considered.
  • Accuracy: All facts, figures, and data referenced must be accurate and properly researched. Posts should not contain misinformation or unverifiable claims.
  • Velora Focus: Submissions must be centered around Velora. Topics can include (but are not limited to) the ones listed in the ‘Content Scope’ section.

Deadline

Delegates interested in participating have until Friday, August 15 to submit their content.

Submission

Interested delegates should inform at any time their intention to join the program and share in this thread which subject they have chosen as the focus of their piece. If they later decide to shift focus and write about a different topic, we ask that they update it in this thread accordingly. This is purely for informational purposes, so that other delegates are aware of which topics are already being covered.

While we encourage covering a variety of topics, more than one delegates may choose to write about the same subject. In such cases, we kindly ask those delegates to coordinate with each other to avoid unnecessary overlap and explore complementary angles that allow the topic to be addressed from different perspectives.

Once a delegate has finished a piece, they should inform it in this thread and share the content to any SEEDGov member before the deadline.

Distribution

Approved content will be published in the Velora Community Mirror and may be boosted via Velora’s official channels.

Incentives

To encourage delegates to generate valuable content, in our role as Program Manager of the Delegate Incentive Program, we establish that delegates who submit high-value content that is suitable for publication and diffusion through Velora’s official channels will be highly rated and considered for the calculation of the ‘delegate feedback’ section of the Delegate Program for the month of August, thus gaining access to a higher tier of compensation.

In the event that a delegate submits a contribution deemed highly valuable and extraordinary and after their publication generates significant positive impact through increased engagement, visibility, or meaningful traction on social media or other distribution channels—and if that delegate would already qualify for Tier 1 in the Delegates Program based on their overall activity, we will consider the possibility of requesting additional funds from the DAO to retroactively reward the effort in order to allow a compensation that exceeds the amount of Tier 1 cap, as a way to properly recognize the exceptional quality and impact of the contribution.

Pilot Test

This initiative will also serve as a pilot test to evaluate the direct involvement of delegates in activities that generate positive impact for the protocol.

The results of this experience will be considered when designing potential updates for Cycle 2 of the Delegate Incentives Program, with the goal of increasing the weight of extra-governance contributions that demonstrably support Velora’s growth and success.

Good luck to all — we look forward to seeing your work!

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2

Brand awareness and showing off the power of our protocol is very much needed after the rebrand. So I have some suggestions that could enhance the program now or in a newer version of the program.

First, I suggest adding a wider variety of activities and content creation formats to the program to increase the incentivization of consistent promotion across popular socials like X, Telegram, Medium, etc.

This can also include content in non-English languages to help spread the word about Velora. Since we don’t have language-specific Discord channels at the moment, this could help us grow our non-English community as well.

Another idea is to consider even small promotions across socials as part of the program. For example, I can easily post a comparison of Velora Quotes vs others to highlight the power of the Velora Protocol. After all, not all delegates may be able to write high-quality Medium posts, but they might be good at short, engaging tweets that quickly draw the public’s attention.

I’d also suggest adding consistency of content production as a bonus in the program, so each delegate can act like an independent marketer for the Velora brand.

Lastly, considering the small market cap of $VLR, along with its sustainability and growth potential, we could include writing investment theses in the program and invite third parties outside the DAO to contribute professionally.

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3

Thank you very much for the valuable feedback and ideas!

This is indeed a very small trial program for a specific need that we have discussed with Velora. However, if it turns out as expected, your suggestions are in fact ideas that we are evaluating to implement in September, when we discuss the possible renewal of the Delegate Program and the role of delegates at this moment in the protocol.

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4

Thanks for putting together this initiative. We appreciate the effort to activate delegates through content creation, especially at such a crucial time for Velora’s rebranding and the upcoming VLR token launch.

One suggestion we’d like to raise is around incentive clarity. While the proposal mentions that exceptional contributions may be rewarded beyond the Tier 1 cap, it doesn’t clearly outline the baseline rewards for each tier or what “above Tier 1” could realistically look like. As potential contributors, it would be helpful for us, and likely others, to have a better understanding of what the incentive structure looks like so we can evaluate the time and effort needed for a high-quality submission.

We believe that providing even a rough range or framework for incentives would help encourage broader participation and ensure aligned expectations from the start.

We’re looking forward to seeing how this pilot develops. Thanks again for pushing this forward.

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5

Hi! We understand the concerns you’ve raised. Some of the rough edges in the program — like the incentive structure — stem from the fact that it was designed on a very short timeline to meet the protocol’s immediate needs. The main goal was to ensure that the DAO could produce a few high-quality pieces by mid-August to support Laita’s broader communication efforts during this period.

Designing a highly detailed, well-calibrated incentive system — as we’re used to doing — would have taken more time, and we wouldn’t have been able to meet the protocol’s short-term priorities. That’s why we chose to launch this pilot program with the tools currently available, with the understanding that, if successful, it can be refined and improved going forward.

As for the incentive mechanics of this test phase, the idea is to work within the existing Delegate Program framework. Delegates who produce content that is both high-quality and accurate — and that Laita can use to support its communications — will be eligible to move up one tier in the program. For example: If you were eligible for Tier 3 in August based on your regular activity, this contribution could move you to Tier 2. If you qualified for Tier 2, you could move to Tier 1. And if you were already at Tier 1, and the contribution is especially valuable and impactful, we would consider proposing to the DAO additional funds for retroactive compensate you for that extra effort.

We know this incentive system is not perfect, but it reflects the tools and conditions we have at this moment — a moment when the protocol needs the DAO’s collaboration. If the program meets our expectations and the DAO produces some valuable pieces, the program will be refined for future continuity.

6

The DAP is a smart, lightweight way to rally delegates around Velora’s re-brand and the re-token launch. Building on @Mehdi’s point about reaching non-English teams and content, we could broaden the “Content Scope” to explicitly include short-form translation bounties or shared design assets so delegates without long-form writing chops and English skill can still contribute. Maybe having a simple brand kit—standard hashtags, logo variants, and a one-page style guide—would keep these diverse formats on-message and make life easier for creators.

Several commenters also asked for clearer rewards. Echoing @Curia, it may help to publish a quick reference table that shows the current Delegate Program tiers alongside the one-tier bump this pilot offers, plus illustrative examples of what an “extraordinary” contribution might earn. Even if the numbers stay flexible, that transparency sets expectations and lets delegates gauge the ROI of deeper research or data-heavy pieces.

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