PIP-63 - ParaSwap Growth Working Group Outcome - Velora Growth Framework (VGF) and Velora Growth Committee (VGC)

Governance Proposals
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Hey frens, I’d like to add a few thoughts in support of the Velora Growth Framework (VGF) and Committee (VGC). I’ve been deeply involved in shaping the (P)VGWG’s efforts over the last few months and I’m excited to see the VGF and VGC come to life. Now to chime in on few mentions in the comments and to complement a soon to follow official answer let me share a few thoughts:

  1. Complements Existing Teams
    The VGC is designed to work alongside, not against, Laita, the Foundation, or other service providers. We’ve seen how crucial it is to avoid duplicating ongoing BD/marketing efforts, so rest assured the committee will act as a nimble, DAO-led partner for smaller yet high-leverage initiatives.

  2. Benchmarking from Other DAOs
    During our PGWG mandate, we researched how growth-focused committees operate in various DeFi ecosystems. While many are still experimenting, we’ve gleaned enough insights to believe a DAO-controlled group can fill strategic gaps when collaborating closely with core teams. @SEEDGov will be sharing more details on these references shortly to help everyone understand the rationale.

  3. Openness to Suggestions
    I appreciate the comments from folks like @jengajojo_daoplomats , @Mehdi and all. The VGC will need to articulate clear Key Performance Indicators (KPIs) to measure its unique contributions, especially if Laita and the Foundation already have some marketing and/or BD tasks covered. We have agreed among all contributors that we’ll keep refining this aspect to ensure transparent performance tracking.

  4. No Conflict for Collaboration
    @Ignas raised little concerns about conflicts of interest if external delegates partner with the VGC. In my view, synergy with outside contributors, like Pink Brains for KOL/educational content, could really strengthen Velora’s presence, provided we maintain open communication around any potential overlaps. I’m all for bridging great ideas, and I invite anyone interested to speak up or @Ignas to kindly apply to the committee once all feedback from community is acknowledged, your insight would be valuable and definitely desired.

Lastly, I’m personally looking forward to continuing my involvement as we transition from PGWG deliverables into a fully-fledged Growth Committee era. I believe this marks a crucial step in Velora’s evolution and as always I’m here to help answer questions or explore new collaborations that push us toward a more robust, user-centric ecosystem. Velora! no speed limits, no brakes, full throttle!

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